About Sonvera
Atmosphere strategy for trade fair environments
Our Position
This is not entertainment
Sonvera develops strategic sound and lighting concepts that make brands spatially tangible. This is about guiding perception — not providing background noise.
Sound at trade fairs must be discreet, intentional, and precisely aligned with the brand it represents. It must never compete with conversations, never disrupt neighboring exhibitors, and never draw attention to itself. Instead, it creates an invisible architecture — an atmospheric layer that shapes how visitors perceive your space, your brand, and your presence.
Combined with strategically coordinated lighting, this approach transforms any standard booth into a precisely staged brand environment that communicates quality, authority, and intention before a single word is spoken.
Our Process
From analysis to atmosphere
01
Analysis & Positioning
We analyze your brand identity, target group, industry context, trade fair environment, and the effect you want to achieve.
02
Atmosphere Concept
Based on our analysis, we develop a tailored sound and lighting concept — strategically designed to guide visitor perception.
03
Technical Implementation
Precise installation of all sound and lighting systems, calibrated to your booth architecture, with thorough pre-fair testing.
04
On-Site Control
Discreet on-site presence ensuring seamless execution, real-time adjustments, and full atmospheric control throughout the event.
Our Edge
One source. Full atmospheric control.
Most exhibitors treat sound and lighting as afterthoughts — sourced from separate vendors with no strategic alignment. The result is a disjointed experience that undermines the very brand it should reinforce.
Sonvera is different. We develop and execute the complete atmosphere concept from a single source: analysis, sound strategy, lighting design, technical implementation, and on-site control. Every element serves one purpose — making your brand spatially tangible.
Optional live elements: Instruments such as saxophone or violin can be strategically integrated — not as show acts, but as precisely placed emotional reinforcements during product launches, VIP visits, networking phases, or social media moments.
Ready for a strategic atmosphere concept?
Tell us about your next trade fair. We’ll develop a tailored concept that makes your brand spatially tangible.